We all remember that video in which strangers kissed for the first time (and its endless amount of parodies), but this is something entirely different. Screenwriter Max Landis builds on the premises that everyone has the urge to slap somebody from time to time and that probably all of us are curious to know what it feels like to get slapped. That’s why he rounded up 40 friends and filmed them slapping the hell out of each other’s faces.

The idea came to mind when Landis found an all-white studio space like the one in the kissing strangers video (that turned out to be an for Wren). He claims that he wanted to find out if a slap with permission could be as intimate as a kiss. The experiment reveals a lot about the people involved and it’s interesting to see how hard some decide to slap and how much pleasure others get out of it. With a Fight Club feel, the persons in the video cast aside the shackles of civility that prevent people from slapping each other.

Extra explanation and behind the scenes footage – and more slapping – in the companion video Point of Impact below: