Warsteiner kicks off its collab platform with TonTon Club, De Jeugd Van Tegenwoordig and 22tracks by introducing the Blacklight Airhockey Room in Hotel BLOOM!, Brussels.

For over three years, Warsteiner has been supporting the Dutch art & fashion scene and creative initiatives with Warsteiner Art. This is Warsteiner’s way of bringing together creative people who generate exceptional crossovers. Warsteiner continually aims at the highest quality and therefore opts for persons and brands which bear the same qualitative aura as the beer brand. To celebrate that Warsteiner is now being served in the Brussels Hotel BLOOM!, Warsteiner has instigated a long-lasting collaboration in the form of their own Warsteiner Art Space in Hotel BLOOM! For their first project, Warsteiner joins forces with TonTon Club. Specifically for Warsteiner, they have designed a unique Blacklight Airhockey Room (B.A.R.) with a personalised touch by typographic designer Pieter Ceizer.

As of now the Blacklight Airhockey Room (B.A.R.) can be discovered in Hotel BLOOM!, the unparalleled design hotel in the heart of Brussels in which none of the rooms share the same concept. Each room is unique and features its own fresco painted by a young European artist. Art and creativity are two keywords for Warsteiner as well, which renders Hotel BLOOM! a perfect fit for the beer brand’s philosophy.

Warsteiner is a family brewery and also sees the creative industry as such. The emphasis lies on collaborations that are facilitated by Warsteiner. Warsteiner will work together with Hotel BLOOM!, De TonTon Club and the Dutch rap formation De Jeugd Van Tegenwoordig. DJVT will record a secret project in the Hotel BLOOM! Loft. In September, music platform 22tracks will organise a few events in the B.A.R. and will create a special Warsteiner playlist.

About TonTon Club

De TonTon Club is a recently opened arcade hall, situated in the middle of the Amsterdam Red Light District. Arcade games, 3D printers and self-made games are combined with art exhibitions, creative projects, etc.. Warsteiner asked the initiators of this brand new place to be for young creatives to create an original installation for Hotel BLOOM!.

About Warsteiner

Warsteiner Premium Pilsener has been on brew since 1753 in Warstein, Sauerland. Now, the Warsteiner Brauerei is the largest privately owned beer brewer in Germany. The premium pilsener is brewed in one of the most modern breweries in the world and can be found in over 60 countries worldwide. Ever since the 20th century, Warsteiner has had a strong connection with art, design and ‘premium sports’. Artists from different media have been contributing to the brand’s image. Since 2012, Warsteiner is the official sponsor of the KLM Open.

About Hotel BLOOM!

You choose to stay in Hotel BLOOM! in the centre of Brussels if you’re looking for the latest trends and a place to be yourself; in the lobby, the rooms, the bar & restaurant SmoodS or even during a meeting. Hotel BLOOM! received its name thanks to its location right next to the Brussels Botanic Garden. ‘To bloom’ also means ‘to grow’, ‘to blossom’ and ‘to open up’. That’s why Hotel BLOOM! asked 287 young European artists to decorate its rooms and thus create a variety of unique rooms that all have a different hand painted fresco above the bed. The result is an inspiring hotel which not only offers art in the rooms, but also in the lobby and the parking lot where notorious Belgian street artists left their mark.