Design, Fashion, People, Photography

18\12\2013
Written by Daan Rombaut



smartchristmas

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Christmas easily is one of our favourite holidays here at Blendbureaux and smart must feel the same way, as they decided to celebrate this cosy holiday by teaming up with five influential Instagrammers – one from each of the following cities: Berlin, Amsterdam, Vienna, Sao Paulo, and New York. Each of them will tell us their personal Christmas story and for Amsterdam smart chose fashion blogger Negin Mirsalehi to document her Christmas in the Dutch capital. Negin’s story and those of the others will be posted on their respective Instagram feeds as of tomorrow.

Negin’s Christmas story is – how appropriate for a fashion blogger – all about finding the perfect shoes: she needs spanking new heels to celebrate the holiday season. In true Amsterdam fashion, she chose to go shopping on a bike – in this case the smart ebike, which is super functional and gets you through Amsterdam in one of the quickest ways, thanks to its beautifully integrated lithium battery with a range of 100km and a cruising speed of 25km/h. The smart designers have thought of everything, from brake regeneration (energy is recuperated whenever you apply the brakes) to a connection port for your smartphone.

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New heels equal an event to show them off, so to arrive in style at her evening party of choice she went for a smart Brabus – painted in gold. A smart is a great alternative for a bike in Amsterdam, for instance if it rains and you need to stay dry for an important event. Due to its size, it will be much easier to find a parking space when compared to other cars. If you want to find out if a smart is something for you, you an customize your own smart Brabus here.

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Keep an eye on @Negin_Mirsalehi tomorrow (Thursday 19th December) and the day after tomorrow (Friday 20th December) on Instagram to see the photos of what she’s been up to on her smart ebike and in her smart Brabus.

In the meantime you can head over to christmasstories.smart.com to create personalized Christmas cards and send them out to your loved ones. You can choose between the Christmas stories of Negin and the other Instagrammers, or you can choose from your own Instagram collection or upload your own pictures. This website also shows the other Instagrammers’ stories, from Natalia Cardoso in São Paulo and Marion V. Payr in Vienna to Gracie Roberts in Berlin and Kat Irlin in New York City.

Be sure to follow @smart_worldwide on Instagram and to share your own heartwarming Christmas stories by hashtagging #smartchristmas.

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