Harvard University Graduate School of Design students had a visit from Kanye West. A part from giving each of them a ticket to his Yeezus show, he talked to them about his company DONDA.

DONDA was announced by the rapper via Twitter as a way “to dream of, create, advertise, and produce products driven equally by emotional want and utilitarian need.” The rapper gave as well a short speech to Harvard University students about things being ‘architected’, imagination, and self-realisation. See a short video of the speech here or read a short transcript below:

“So after walking through here I decided that I wanted to make sure for anyone that didn’t have tickets tonight that you all could have tickets to the show. So anybody who wants to come tonight, you can have tickets for the entire office!

But I just wanted to tell you guys: I really do believe that the world can be saved through design, and everything needs to actually be “architected.” And this is the reason why even some of the first DONDA employees were architects that started designing t-shirts instead of buildings. But just to see the work actually be actualized.