The Warehouse Roadshow is a digital music platform uniquely created to celebrate the global launch of Denim & Supply Ralph Lauren, while at the same time promoting emerging bands. The Warehouse Roadshow, on the Denim & Supply Ralph Lauren Facebook page, features up and coming music groups via live concerts with real time online streaming and fan interaction.

The inaugural concert, by the British electropop music group Metronomy, took place on November 15th in Amsterdam, the city that will host the first worldwide Denim & Supply store. Metronomy is an electro pop music group established by Joseph Mount in Devon, England in 1999. Their latest album “English Riviera”, released in April 2011, has been highly rated and popular.

The event took place on the 15th of November at the Compagnie Theater in Amsterdam. A DJ set by Sandeman and a Metronomy concert with international livestreaming. The after party was held at Bar Italia.

For more information: Ralph Lauren Denim & Supply

Photography by Reinier RVDA