The American denim brand Levi’s® recently opened a pop-up store in Amsterdam entirely dedicated to women. The initial plan was to stay open for just two weeks. More than 20.000 women found their way to the store, which is why Levi’s® decided to keep the shop open for another two weeks until October 16.

The Levi’s® pop-up store pays special attention to the Levi’s® Curve ID™; an innovative denim concept based on fitting instead of size, which was introduced last year. Curve ID™ is the answer to the well known female frustration of finding the right pair of jeans. After evaluating and analyzing 3D scans of over 60.000 women, Levi’s® reinvented the measurement of jeans. The three fits -Slight, Demi and Bold- are based on the different body types of the female form.

In line with the motto: ‘Mirror Mirror, what’s my Curve ID™?’ the store is designed to accommodate the perfect shopping experience, with good service and a relaxing atmosphere. The pop-up store is part of the ‘Jeans for Us’ campaign by Levi’s® and is only a taste of the two-floor Levi’s® sensation that will open later this year in Amsterdam.

The shop will be open until October 16 and is situated on Kalverstraat 101 in Amsterdam.

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Levi’s