Yesterday was officially the last day of New York Fashion Week. Today we give give you a fashion post marathon of some of our favorite designers. First off Proenza Schouler.

Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design, collaborating on their senior thesis, which would eventually become their first collection as Proenza Schouler. The collection was bought in its entirety by Barneys New York. Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics.

Proenza Schouler is named after the two designers’ mothers’ maiden names, Proenza being the maiden name of Hernandez’ mother and Schouler that of McCollough’s mother. They played an important role in reinvigorating American fashion winning numerous awards by the Council of Fashion Designers of America (CFDA).

In 2008, Proenza Schouler introduced its first shoe collection, licensed through Giuseppe Zanotti, Vicini S.p.A. Later that year, Proenza Schouler launched its first handbag collection, including the PS1, a classic satchel that embodies a sense of wearable luxury that has become the brand’s signature.

For the NY Fashion Week Jack McCollough and Lazaro Hernandez set the scene by laying down an orange shag carpet and installing retro light fixtures high over the runway. According to reporter Nicole Phelps, Hernandez said the duo’s starting point was Googie architecture: “Mid-century road-stop architecture,” that was once cutting-edge, but is now decrepit. “Lost optimism.” She continues: “Not unlike last season, the designers explored craft, weaving raffia into backless black dresses or sweaters and skirts with graphic, geometric designs. They used eel skin to create a striped dress. About halfway through, something really clicked. Make that two things, both of which we’ve seen plenty of this week, though rarely handled in as interesting, moodily sophisticated a way: color and print.”

Watch the NY Fashion Week runway show of Proenza Schouler here.

visit the websites:
Style.com on Proenza Schouler
Proenza Schouler’s website