Swedish Designer Tobias Allanson has earned recognition for his inventive use of common items and the emphasis his practice places on action and approach. Having begun his career as a Graphic Designer, he then worked as an art Director (Modart Magazine), a Creative Director (Freitag) and later a freelance Concept Designer engaged by brands such as Electrolux, L&G and Absolut Vodka. He prides himself on maintaining a rigorous DIY attitude and transforming all types of objects in ways that please him, considering his professional endeavors ‘pseudo-commercial’ as he manages to satisfy clients with his own playful artistic vision.

This weekend he will present five new projects at Harlan Levey Projects in Brussels, during during Belgium’s premiere design event, Design September.

Harlan says: “I have had the pleasure of working with Tobias on several occasions, and for many years we collaborated on Modart magazine. Tobias isn’t like most graphic designers I have worked with. He likes to do things off the screen. This exhibition is no different as Tobias takes things that have become easy to do digitally and gives them an analogue tweak. During Design September, Tobias will exhibit 5 different projects in Brussels. All are being shown for the first time.”

The exhibition opening of ‘MacGyver and the Mousse’ at Harlan Levey Projects will take place on Saturday, September 10th, and will run until 15th October.

visit the websites:
Harlan Levey Projects
Tobias Allanson