Brooklyn based, Creative Director, Ken Marcelle and his ingenious artistic squadron AWLF “And We Live Forever”, urge us to say “F*ck the past” and plead us to harvest the sediments of our true nature in future idiosyncrasies.

Written by Joyce Bidouzo-Coudray

This season, AWLF takes inspiration from the Futurism Italian Art Movement early 1900 with a capsule collection of unisex fashion accessories entitled, ‘Tomorrow Or Never’, containing 7 limited-edition oversized tanks, a triangular tote bag and a stellar AWLF Jewelry Kit comprising two jump rings, a brooch and a pendant. The range offers all in one compound functionalities that are limited only by one’s individual creativity.

With the accompanying fashion film also entitled ‘Tomorrow Or Never’, AWLF creates an overpowering vision of a future society plagued by hyper-technology yet antagonized by the rebellious voices of neo-ideologists. With underlining themes such as sadism, the hyper sexualization, digital mind control, speed and defiance, the film also tackles random concepts that attempt to do away with old ideas.

AWLF emulates a creative dialog deriving from fields of interest as diverse as dance, photography, visual art and architecture… all united around the same motto: “LIVE” for “LIFE” and “FOREVER” we will be.

visit the website:
And We Live Forever