The short film inspired by the fragrance ATTACHE MOI is written by
Guy Lesser and directed by German top model and artist, Christina Kruse.
The film explores the premises of a product that is both Unisex and European; leaving as much as possible unstated and inferred.

ATTACHE MOI—which translated from French means:
‘Tie Me Up’—is the first fragrance by French art revue ICONOfly. The Eau de Parfum, produced in Grasse (France) and created by the celebrated perfumers Christine Nagel and Benoist Lapouza, offers a blend of musk, amber and lush wood notes that makes for an addictive combination and a highly seductive scent, both for men and women.

 
ATTACHE MOI was initally launched in 2009 in Paris exclusively at Le Bon Marché where it immediately met with a huge success among the smart set of style aficionados. It was introduced earlier this year at Barneys New York and was completely sold out in less than five weeks. The fragrance is also available at Barneys Chicago and Beverly Hills…where it continues to be one of the best selling perfumes. Since recently, ATTACHE MOI is also available at Paris new perfume haven, Sens Unique, 13 Rue du Roi de Sicile (in Le Marais).

Written by Joyce Bidouzo-Coudray

ICONOfly is a publishing house founded in 2006 by Olivia Bransbourg dedicated to bring full focus on the historical and art related content of one fashion accessory in each of their issues. After having dissected emblematic items such as The Bag, The Watch, The Eyewear, The Boot, The Bracelet… the next focus will be on The Fragrance. The magazine is printed in 40.000 copies and is available in select locations such as Artcurial, Café de Flore, Colette, Printemps in Paris and Dover Street Market in London…
among many others.

http://www.iconofly.com/