Belgium might be known for chocolates and beer but la fille d’O lingerie is probably the next best thing to bud in Belgium. “Our atelier has been making lingerie for decades and every ‘O design is gently put together by their skilful hands. We prefer to work with this Belgian atelier, for their craftsmanship and proximity, keeping labour nearby and enhancing quality control.”

White is for all things pure. For virgins and the mane of unicorns. White is what remains unsoiled. La fille d’O grew tired of the old spoonful of sugar. Worn out poses and chewed on icing are anything but a nice taste in the mouth. The new taste is crispy like mints: white! The graphical eye of Murielle Scherre wandered over this blank page in design, and it smelled like inspiration. She created patterns that cause soft polyamide and crispy white cotton to collide into champagne coloured silk, resulting in lingerie that grasps the body like vines.