Again this summer, Reality Studio showcased their new collection in a surprisingly different way: A fallow land between two house fronts in Berlin-Mitte was turned into an unconventional stage where everyone interested or even just passing by was invited to watch the unusual spectacle. During Reality Studio’s Guerilla presentation models walked silently through a wild flower meadow with flowers in their hands. “Transition” is the name of the new summer collection 2012, where, after the nuclear accident in Japan, designer Svenja Specht decided to create a collection consisting of highlights from the 13 previous collections. The time saved will be used to engage with topics such as sustainability, protection of the environment, fair trade and social responsibility, which will also be increasingly implemented in the collections to follow.

Svenja Specht is the creative mind behind the label Reality Studio from Berlin. She studied fashion and product design and worked in fashion, graphic, costume and product design for several years before launching Reality Studio in 2005. Her interest in other cultures and languages led to several years of living and working abroad in cities such as Beijing and Paris before settling down in Berlin. The professional experiences gathered during this time as well as further travels have become her significant inspirations and the starting point for her experimental designs. The collections are produced in Germany and are distributed in Japan, China, USA and Europe. Reality Studio has collaborated on projects with artists such as Jen Ray and Michael Kalki and participated at a project of Rirkrit Tiravanija in Berlin. Since 2010, Reality Studio collaborates with Onitsuka Tiger/ Asics on limited edition sneaker designs of which the first were available in selected stores in January 2011 — more designs will follow in July and December 2011.

Signature pieces from Spring/ Summer 2012 include: highlights of previous collections like the 4-Arm pullover, the Salam-All-In-One, the renowned variable Plaid scarf with button fastenings and many more favorites from the last 13 collections.

for further info:
Reality Studio