Today Burberry has launched the first campaign image for Burberry Body, featuring Rosie Huntington-Whiteley, the first face of ‘Body’ globally.

“Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body.” — Christopher Bailey, Chief Creative Officer, Burberry

“It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first ‘Burberry Body’ is an amazing compliment.” — Rosie Huntington-Whiteley

Burberry announces the launch of Burberry Body — its most sensual women’s fragrance to date. The campaign directed by Christopher Bailey, Chief Creative Officer of Burberry, features Rosie Huntington-Whiteley wearing only a rose gold satin trench coat and the scent…

Burberry is creating an iconic portfolio of “Burberry bodies” shot by Mario Testino, iconising the fragrance for years to come… we are looking forward to this with awe, when we look at the currently featured photograph !

Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks.