Cloudfactory is a brand new Amsterdam-based creative agency that offers enterprises creative perspective, advice and products. Producing an annual limited edition collection consisting of products invented and designed by international creative-minded participants, Cloudfactory displays the explorations in the creative industry. On June 18 the first limited edition collection, It’s a Kind of Magic, will be showcased in a pop-up store at the Utrechtsestraat in Amsterdam.

Cloudfactory is founded by Jessica Kersten and Olivier Teepe. Cloudfactory works with 16 international creatives active in creative branches ranging from music and art-direction to technique, design and more. All these different fields collaborating together results in diverse products. In this first limited edition collection of Cloudfactory you can expect a bow-tie and booklet in one, a wind-cape with some kind of inflatable installation attached to it and a perfume bottle entirely made of soap.