Check out the fashion film by Ur Not In Fashion (UNIF), a California based fashion label. UNIF is founded by Eric Espinoza several years ago and is mainly influenced by the music, culture and streets of Los Angeles. Espinoza started out hand–dyeing, sewing and cropping shirts for himself and his friends only. Thanks to the great success he generated from his backyard studio, Espinoza expanded his domain all over the world by selling his designs through his web shop. The SS 2011 collection is all about the nineties grunge look with a hinch of punk. Shirts with punk like prints and studded leather jackets make you want to play Black Flag right away. The belly button shirts and high-waisted cut off jeans shorts are certainly bringing the nineties back. The collection also shows the patriotic side of UNIF, with the American flag printed on blouses and socks.