The highly ranked, worldwide advertising agency DDB Paris created a funny, simple yet strong campaign for French travel company Voyages SNCF. The Escape Machine was placed in the streets of Paris, where several pedestrians would stop and stare at the weird black, glowing cubes. When a certain individual would step closer to the machine, the cube asked where the person would like to travel. After pushing the red button in front of the cube, a gigantic celebration would burst loose and the public would be stunned. It’s great to see the reactions of the people surrounding the machine. The underlying message is that the company’s Escape service lets you travel to any destination you want.