In stores this week is the new Pre Spring 2011 collection of Zoe Karssen called Sworn To Fun Loyal To None. Founded by young creatives Zoe and Quince Karssen, the label creates casual tees and sweats with a tongue-in-cheek twist. After blogger Zoe launched a collection of tees with hand-drawn reinterpretations of big brand’s icons, the fashion industry became intrigued and asked her to come up with more designs. Since then, Karssen has progressed and created a signature-style of her own. View a preview of the collection above, featuring Dutch model Maaike Klaasen and shot by Zoe Karssen herself.