This month Converse invites us to ignore our daily routine and for once pick a new, surprising road. With a campaign entitled ‘Sneakers Would’ and taglines such as “Web Surfing vs. Crowd Surfing – The Choice is Yours”, Converse offers us a whole month of live music through an innovative and interactive platform called ‘The Ticket’. There is a free browser extension through which you can stream live gigs, but that’s not all: soon there will be five exclusive Ticket Cars driving around in Amsterdam. Take a risk by hailing one of these cars, hop in and be chauffeured to a gig for which you receive two free tickets. Want a preview? Watch the interactive video below!