The fifth edition of BLOOOM Award by Warsteiner is looking for fresh, up-and-coming artistic talent from all over the world. Young wolves get the chance to present their work to an international jury. The best entries will premiere during the renown German ART.FAIR that takes place at the end of October. With this competition Warsteiner support new artists by opening the doors to a successful career in the art world.

BLOOOM Award by Warsteiner is open for all arts: from street art and interactive objects, over multimedia art and illustrations, to digital art, photography, design, etc.. In other words: everything that keeps young artists from all over the world busy. BLOOOM Award takes them out of their studio and gives them the chance to convince the jury and the public of what they’re capable of.

Entries are welcome until 31st July 2014 on www.blooomawardbywarsteiner.com. In September, they international jury will judge the pieces of art and at the end of October the best entries will be invited to ART.FAIR where they will be shown to the public in a separate BLOOOM Award space. The award ceremony is overseen by Warsteiner CEO Catharina Cramer and the stakes are high because the top 3 will be set up for an artistic career by a couple of mentors.

In 2013 over 1100 artists from 55 countries and six continents took part in BLOOOM Award. Igor Simic from Serbia took first place with his critical short film ‘The Thinker in the Supermarket’. The second place went to the German Alexander Becherer for ‘Paratropolis’, a miniature city that’s never finished and keeps expanding. Ramon Schoonbrood from Belgium went home with the third place for his work ‘My Worthless Life’ that always adapts itself to the space in which it’s placed, rendering it a temporary sense.

The primary aim of BLOOOM Award by Warsteiner is fostering young talent. That is why the winner of the third place gets one day to follow in the footsteps of an experienced art expert who will provide him/her with the necessary tips and hints to make it in the art world. The second place consists of a unique solo exhibition in a selected gallery and a trip to Art Paris. The winner of the coveted firs place will be coached by a mentor for a whole year, during which he will take the essential steps in building a successful art career. The winner will also be invited to the contemporary art fair Art Basel Miami Beach and he will receive a sum of €1500 to invest in his own career.

The jury will be composed of Yasha Young (curator and journalist), Walter Gehlen (president of ART.FAIR and BLOOOM), Catharina Cramer (the Warsteiner CEO) and two prominent artists: Olaf Heine (photographer) and Robert Kaltenhäuser (author and curator).

BLOOOM Award is Warsteiner’s way of supporting young talent and offering them a platform to get noticed by the general audience. The art competition is part of a long family tradition in art and design. 30 years ago Andy Warhol immortalized the iconic Warsteiner tulip glass in his work. Warsteiner has been supporting the Dutch fashion and art scene with his seeding programme.

Young talent: take a chance and send in your work before 31st July through www.blooomawardbywarsteiner.com