Culture, Fashion

30\09\2013
Written by lara garcia



Apple hires Ben Shaffer

a-conversation-with-nikes-innovation-kitchen-studio-director-ben-shaffer-3

Apple has hired one of Nike’s top designers, Ben Shaffer. Seems that the innovative and always one step further Apple company, is working now on wearable products. Is understandable then, the choice of the charismatic Ben Shaffer, Studio Director’s of  the Innovation Kitchen. Innovation Kitchen is Nike’s research and development lab where new product designs are created. This lab has been responsible for creating really known wearable products, like the popular Nike Fuel Band and Flyknit shoe. Under Shaffer’s lead, Nike was named Most Innovative Company in 2013 by Fast Company.