A phone only lasts a couple of years before it breaks or becomes obsolete. Although it’s often just one part that killed it, we throw everything away because it’s almost impossible to repair or upgrade. Within this frame, Phoneblok appears as an alternative, creative and interesting product proposal. Phoneblock is made of detachable blocks. The blocks are connected to the base which locks everything together into a solid phone. If a block breaks you can easily replace it; if it’s getting old just upgrade. Blockstore will help you on that, it is like an app store for hardware. In the store you buy your blocks, read reviews and sell old blocks. Small and big companies develop and sell their blocks. You can buy a pre-assembled phone or assemble it yourself by selecting the brands you want to support. The choice is yours.