Last weekend one of the oldest and most important fashion competitions was held; Festival International de Mode & de Photographie.The 28^th edition this year was set once again in Hyeres, France at the renowned Villa Noailles. Each year 10 emerging young designers compete for a myriad of prizes. This year the Grand Prix prize of 15.000 Euro’s went to Finnish designer Satu Maaranen. The second <em>Chloe prize went to the Swiss Camille Kunz while the public prize went to Chinese Paris based designer Shanshan Ruan. Each year only 10 of the 350 designers make it to the final.