Following Jemima’s interview with BLEND\, we can now show you her AW13 jacket collection as a BLEND\ exclusive.

Jemima believes that fashion should never be taken too seriously. Her jackets are made to have fun in, to conquer the world in, and to be taken off. As she told us in her interview:

I just enjoy jackets as they can make an outfit entirely. Put on any jeans/dress/top – then putting a jacket on top can transform it. I also love the idea of fashion that you travel in/live your life in and my jackets are a key wardrobe piece for that.

This jacket collection is aimed at hard-working women, who are professional but have an enigmatic side to them. Read our complete interview with Jemima here and have a look at Jemima’s jackets below.

The jackets can be ordered on www.jemimastudios.com, for £370 each.