Last week, & Other Stories has opened its first store, in London. & Other Stories is part of H&M and is a luxury line, aimed at offering lasting wardrobe treasures in which women want to invest.

The collection is designed by their Paris and Stockholm ateliers with great attention to detail and quality at affordable prices. The SS13 collection is built around 4 themes: contradiction & minimalist, industrial, sophisticated & architectural and poetic & dandy. These provide pieces for endless styling combinations.

& Other Stories offers the complete package by including shoes, bags, jewellery, lingerie, and beauty. The beauty concept consists of skin care, bath & body, cosmetics, tools & brushes.

Last Friday, 8th March, the London store in Regent Street has opened its doors. Paris, Barcelona, Copenhagen, Berlin, and Stockholm will follow soon. But for those who can’t wait, the (beautifully designed) web shop is on line since 8th March as well.