Hilarious lookbook video by Kenzo for their menswear line! A nice refreshing take on the fashion video that, yes, mocks other fashion videos as well as the other artificial archetypical images of the ‘watermarked’ world of fashion. The video has a very unsettling feel to it, and seems to be a parody of the white collar world: business men shaking hands to emphasize the succes of their meeting, waving and smiling like the all American boys they are. Yet at the same time it reminds me of sketchy ads by cardealers and cheap insurance companies, world leaders shaking hands and waving at ‘their people’. Very creepy and funny at the same time. Well played, Kenzo, well played.