At the opening of the last edition of Amsterdam Fashion Week infamous tattoo artist Henk Schiffmacher ‘tattooed’ the new Volvo V40 car. “It is a challenge to provide this wayward car with a tattoo”, says Schiffmacher. “Perhaps it is the onset of a trend, a cartattoo.” Volvo chose Schiffmacher because they feel the choice of the car you drive represents you, as a tattoo does. View the video below to see how exactly Schiffmacher created the cartattoo!