Written by Niem Tewarie

You just have to love Band of Outsiders, their 2013 resort collection is refreshing and to the point. The pieces are simple without losing strength and boldness. Scott Sternberg, founder of the brand, took his home as the inspiration for this collection.

The brand is particularly popular in Tokyo but is now also winning ground in Europe and the US. It’s the Band of Outsiders’ marketing strategy which gives the brand an extra dimension: There are no Band of Outsiders stores and the brand uses charismatic actors in the likes of Rupert Grint and Kirstin Dunst to star in their videos and Polaroid printed lookbooks. Last but not least the brand uses a highly exclusive strategy when it comes to selecting its stockists to uphold its ‘incrowd’ image.

You can find Band of Outsiders on Opening Ceremony.

Images by style.com