Fashion
16\03\2012
Written by Jurriaan

Z E M F/W 12
“The label focuses on the transformation of archetypical menswear from a future forward perspective. Old is new again. Z E M is recognizable by its strong identity and style. A soft and authentic approach to menswear explores the identity of men. By bending the boundaries of menswear Z E M plays with the fragility of men. A sincere devotion to graphic formalism and structure is a source of inspiration for shape, colour and fabric. For Z E M minimalism, attention to detail and ensuring high quality means wearable clothing for self assured, open-minded men who feel comfortable in their own skin.”
View the complete lookbook on ZEM’s website