About a fortnight ago, G-Star opened a flagship store in Hong Kong with a spectacular night of performance, art, music and fashion. The official opening was commenced with stunt men and women running down the façade of the building and furthermore featured a traditional Chinese lion dance as well as a champagne crusher among other festivities.

The Hong Kong store is G-Star’s largest store in the world, accounting for 680 square meters / 7,319 square feet of denim innovation. G-Star has expanded rapidly over the last few years, in December 2011 G-Star celebrated the opening of its 300th store at Rodeo Drive, Los Angeles.

At the Hong Kong store opening G-Star also presented the travelling gallery Raw Art Series. Being a super specialist denim brand, G-Star is always looking to push the boundaries of denim. For Raw Art Series denim is taken to another level in terms of craftsmanship by re-contextualizing denim as collectable art objects. RAW Art Series will be exhibited in the Hong Kong store for four weeks, starting February 21st 2012.

G-Star Store Hong Kong Leighton Road
Leighton Centre
Shop G14, UG/F and Shop L03, LG/F
77 Leighton Road, Causeway Bay
Hong Kong