Music
23\12\2010
Written by Loes

NOWNESS presents Florence Welch film
Currently featured on NOWNESS is an amusing short film about Florence Welch’s life on the road. Welch, known as Florence And The Machine’s lead singer, let directors Tabitha Denholm and Tom Beard follow her around while she was in the midst of her Fall 2010 tour through the U.S. Denholm created several videos for Florence And The Machine, including the one for hit single Rabbit Heart.
In this film you see the extravagant singer indulge the countries beautiful sights, which she went exploring by foot in between gigs. The film is part one in a three-part series titled Letters From America. Welch’s album was a 2009 hit in Europe but the Britt is now onto an American breakthrough.