Apparently, vagina is another V-word that Must Not Be Named. Like Voldemort.

In the ultimate form of irony, the Apple iTunes store has asterisked out part of the title of Naomi Wolf’s e-book ‘Vagina’, calling it V****a instead and replacing the word throughout the book’s description. The book studies how society has avoided thinking and talking about women’s genitals, and after Apple’s intervention, the book now “radically changes how we think about and understand the V****a”. According to Apple, the author looks back in history and show[s] us how the v****a was considered sacred for centuries until it began to be cast as a threat,, and asks why even now in an increasingly sexualised world, it is thought of as slightly shameful.

Wolf is not the only writer to have had her title censored by Apple: Eve Ensler’s play has become The V****a Monologues and an “A to Z guide” becomes V is for V****a. The word is also starred out in the titles of numerous other books and songs, as is the word penis.

In other news, a female legislator from Michigan who dared to say the word during an abortion debate was banned from speaking on the floor of the House of Representatives in 2012.

Even ‘Mean Girls’ isn’t safe for censorship anymore.

To reestablish power over words, Bea Correa of Mind What You Wear has designed the following T-shirts and hoodies.