Premium beer label Warsteiner has collaborated with the Dutch artist Pieter Ceizer. The Paris based artist is specialized in typography, has his own art & design studio (Studio Ceizer) in Amsterdam and already owns a lifestyle brand. Creative agency BLEND\BUREAUX wants to bring back the art of ‘wallvertising’ and started this collaboration last year.

This project is inspired by the old New York phenomenon of painted advertisements on the sides of buildings. These advertisements, also called ghost signs or fading ads, that remained over time can still be found all over the world. Nowadays advertisers usually put up huge billboard campaigns with unreal features. Because of it’s authenticity wallvertising is becoming more popular every day. And whom other than Pieter Ceizer should one ask to let his creativity speak on these walls? He is the king of typography and creative writing.

Various walls in Amsterdam and Rotterdam have been treated with a unique design to bring back the remains of urban life. The designs can be found on walls of well known locations like café PIEK (Rotterdam) the Ruyschkamer (Amsterdam) and the We Are Labels boutique in the Pijp (Amsterdam). Expect unexpected wordplays that communicate the core of Warsteiner’s identity, such as ‘the biggest small family brewery’. Warsteiner aims to support the comeback of wallvertising because it represents craftsmanship and centralizes the artist. With every mural project Ceizer adds a special touch by referring to the identity and personality of the owners of the specific bar of shop. The combination of this authentic art form and Ceizer’s distinctive style makes every mural special. With this project Warsteiner proves it’s interest in supporting and acknowledging young and upcoming artists and taking them to the next level in their career.