Music, Video

10\09\2014
Written by Daan Rombaut



Ty Segall’s Interactive Music Video That Lets You Change Everything

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Retro rocker Ty Segall’s latest music video allows us to control nearly every single thing on the screen. Appropriately titled ‘Manipulator’, the title track of his new album comes with an interactive video filled with a kaleidoscope of visual pastiche. The video begins with Segall performing in a room – probably his bedroom – but everything in that room is subject to change. Don’t like the posters? Click on them and turn them into pictures of fried eggs or a picture of Albert Einstein. Not a fan of the curtains? Click and they change colours. Repeated clicks make things even better; there might be nobody outside the window, but click and a woman wearing a hazmat suit comes along, then another click and there’s a UFO, yet another and the UFO destroys the hazmat lady.

Watch the director’s cut of the video below, or go to Segall’s website to create your own.