We already talked about GAP’s AW14 campaign that urges us to ‘dress normally’, in an attempt to capitalize on the normcore movement (that might not be a movement). The brand now added David Fincher to the mix by commissioning four short films that show beautiful people in a series of brief, awkward situations filmed in a black and white noir style. Accompanied by taglines such as “dress like no one’s watching,” “simple clothes for you to complicate,” and “the uniform of rebellion and conformity,” we see a girl dancing on a golf course, a couple making out, and a young woman taking off her pants in a car. The plots are equally confusing as visually mesmerizing, but beneath it all, GAP is just trying to convince us that we have to simplify our wardrobes because our lives are already too complicated. Have a look at them after the break.
French animator Mattis Dovier, whose fantastic GIFs were featured here earlier, has also directed a pixelated, 8-bit music video for Plurabelle’s ‘Our Fires’. Inspired by old video games, the music video is a thrilling, erotic trip into creepy suburbia, where a Twin Peaks style horror story comes our way. Personally, it reminds me of Charles Burns’ graphic novel ‘Black Hole’. Watch it below.
“In addition to pixel art and frame by frame animation, graphics in this video are based on various influences. The main ones arise from the underground manga, especially Maruo Suehiro’s ’ero-guro” or erotic-grotesque style (to name one), that mixes both horror and erotic genres. Human passions such as love and violence become exacerbated to their climax, making the man look like a crazy and decadent animal, the whole thing taking the form of a macabre poetry.” – Mattis Dovier
Today’s means of communication are as efficient as they are cold. Rethinking the ways in which we interact, artist, author and filmmaker Miranda July collaborated with Miu Miu to create an app and short film as part of the brand’s Women’s Tales project. The short can be viewed after the break and was premiered as part of the Venice Days programme during the 71st Venice International Film Festival.
This latest addition to Womens’ Tales showcases Miranda July’s unique ability to capture the strange tenderness of contemporary relationships.
SOMEBODY takes our endless hunger for communication, technology, avatars and outsourcing, and blends it into what seems to be a surreal near-future — but it’s not. It’s right now. In close collaboration with Miu Miu, July worked with a team of developers to create this radical and complex app; when the movie ends we’re invited to visit somebodyapp.com to send or deliver our first message. Read More »