Culture, People, Video

02\09\2014
Written by Daan Rombaut



Miranda July creates new (and more) ‘social’ media app for Miu Miu

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Today’s means of communication are as efficient as they are cold. Rethinking the ways in which we interact, artist, author and filmmaker Miranda July collaborated with Miu Miu to create an app and short film as part of the brand’s Women’s Tales project. The short can be viewed after the break and was premiered as part of the Venice Days programme during the 71st Venice International Film Festival.

This latest addition to Womens’ Tales showcases Miranda July’s unique ability to capture the strange tenderness of contemporary relationships.

SOMEBODY takes our endless hunger for communication, technology, avatars and outsourcing, and blends it into what seems to be a surreal near-future — but it’s not. It’s right now. In close collaboration with Miu Miu, July worked with a team of developers to create this radical and complex app; when the movie ends we’re invited to visit somebodyapp.com to send or deliver our first message.