Fashion, Innovation, Jewellery, Trend

24\06\2016
Written by Demi van Maanen



House of Eléonore the sustainable and innovative jewelry brand

The Dutch fine jewelery brand, House of Eléonore, has its own unique story. They stand for building a truly transparent and sustainable supply chain. The jewelery house uses laboratory created and/or natural, non-treated diamonds and fair trade gold. They stand for sustainability, craftsmanship and innovation. House of Eléonore works with exceptional artisans and responsibly sourced materials, hand crafting all jewelry pieces in the Netherlands. They celebrate the beauty of woman by creating one-of-a-kind jewellery through an extraordinary experience. Recently, they have opened a dedicated brand store on Amazon.com, featuring their Paradise collection.

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House of Eléonore was founded in 2014 by a young entrepreneur named Bernd Damme. The brand is inspired by creating sustainable luxury by using sustainable diamonds and gemstones and hand crafting fine jewellery pieces by using fair trade gold. Focusing on combining traditional techniques with cutting edge technology, House of Eléonore can focus on providing clients with an unmatched experience that combines craftsmanship, innovation, sustainability and beauty.

Bernd Damme says about their launch on Amazon.com that the importance of technology and innovation set forth into an online shopping experience within the jewellery industry. They cater to the needs of the growing consumer interest by providing a more sustainable option. A revolution in the diamond industry makes a full range of colourful stones (blue, pink, yellow and orange) available to a wider audience at a lower price point.

House of Eléonore believes in the importance of implementing ethical practices. Transparency in the supply chain educates the public about the origins of the gold and stones used. Due to the depletion of natural diamonds, laboratory created diamonds have unlocked a world of endless possibilities. Aside from their origin, both natural and laboratory created diamonds remain physically and chemically identical.

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