Fashion

22\08\2014
Written by Daan Rombaut



Gap’s latest campaign urges us to “Dress Normal(ly)”

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Gap’s new fall campaign is dubbed “Dress Normal” and features taglines as “dress like no one’s watching,” “get caught wearing the same thing” and “let your actions speak louder than your clothes.” Anjelica Huston, Elisabeth Moss, Michael K. Williams, Zosia Mamet, Jena Malone, Luke Grimes, Olivia Thirlby and Bobby Canavale are the stars of this campaign inspired by the normcore movement.

“‘Dress Normal’ is about dressing for yourself. It’s about celebrating the confidence that comes by dressing how you’re most comfortable. Our message is–being your most authentic self is a style that will always endure.” – Seth Farbman, global chief marketing officer for Gap.

[Images courtesy of Gap Inc.]

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