We already talked about GAP’s AW14 campaign that urges us to ‘dress normally’, in an attempt to capitalize on the normcore movement (that might not be a movement). The brand now added David Fincher to the mix by commissioning four short films that show beautiful people in a series of brief, awkward situations filmed in a black and white noir style. Accompanied by taglines such as “dress like no one’s watching,” “simple clothes for you to complicate,” and “the uniform of rebellion and conformity,” we see a girl dancing on a golf course, a couple making out, and a young woman taking off her pants in a car. The plots are equally confusing as visually mesmerizing, but beneath it all, GAP is just trying to convince us that we have to simplify our wardrobes because our lives are already too complicated. Have a look at them after the break.