Fashion, People

18\04\2014
Written by Daan Rombaut



Find Your Tune with Harry

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Sustainable fashion brand and way of life Harry was launched Thursday 10 April at brother and sister store Charlie + Mary. Its founders Annouk Post (from creative bureau YOI), Charlotte Waes and Marieke Vinck want to put sustainable fashion on the foreground.

Harry believes that people who are in tune with themselves are better at caring for the world around them. That’s why he inspires people all over the world to find their tune. A tune is a collection of moments and things in life which make you feel relaxed and happy. Harry’s iconic white tank top remembers it wearers to stay close to their tune.

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Harry’s first product is ‘Harry’s gift’; a combination of a white tank top (produced by the renowned British fair trade brand People Tree) and Harry’s urban fairytale book ‘Find your tune’. The book tells the story of a musician who saw life as an empty slate that should be filled with each person’s own musical notes. Find it at www.findyourtune.com or concept stores Sukha in Amsterdam and Mieke in Ghent, Belgium.

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The launch of Harry coincides with a temporary Harry’s Gallery Club, situated in Charlie + Mary. For two months, the photo exhibition ‘Wall of tunes’ will be there with a series of b/w portraits by Amsterdam photographer Dim Balsem. There will also be a range of Harry events, such as the talkshow ‘Share your tune’ on 24th April and 22nd May, and the ‘Harry’s Social Club’ on 9th and 30th May.

Photo credits: Renée Joppe