Fashion, Video

07\11\2014
Written by Daan Rombaut



Fashion label MAISON the FAUX exclusively streams the making of their AFW collection

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The Dutch fashion label MAISON the FAUX is in the midst of creating its third collection that will be premiered during Mercedes-Benz Fashion Week Amsterdam in January 2015. Titled ‘C’est Vrai ou C’est Faux?’, this new collection will explore the themes of transparency and authenticity in fashion. What is real, what is fiction and what do we want the audience to think is real? To offer a possible answer to these questions, the label has now launched a website that features of live stream of the workshop so that the public can witness the creative process from start to finish.

MAISON the FAUX saw the light of day in July 2013, after designers Joris Suk, Tessa de Boer and Hans Hutting graduated from ArtEZ in Fashion Design. Their graduate collection was part of the Much, Much collective with which they surprised Paris Fashion Week with a series of guerrilla fashion shows.