Fashion

20\02\2015
Written by Daan Rombaut



Discover Jack White’s interactive three-in-one music video

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Jack White’s latest music video for his new track ‘The Black Bat Licorice’ offers three full music videos simultaneously. Looking for a more varied viewing experience the interactive video offers three alternative viewings. Press play on the video below and either sit back patiently to watch the dark and cool animation directed by James Blagden in which a cartoon version of Jack White hangs out with Nefertiti – and among other activities, chops off his tongue – or get bored and press and hold the “3” button to watch a real-life version of Jack White do something similar, although less graphic. The third option is to hold the “B” button and watch a bunch of people head-banging in a yard – something that is excessively more entertaining than it seems at first sight. 

Jack White is no stranger to experiment as he proves with his Lazaretto album for which he broke the record of the fastest ever creation of a vinyl cut by recording the title track, then pressing it to wax and packaging it all in less than four hours. The ‘Ultra’ LP version of the album comes with a range of bizarre curiosities as well: the 11-track album includes different mixes and sequencing to the digital version, and plays at 33.3rpm as normal. There are however two secret tracks hidden in the center label that will play at 45 and 78rpm respectively – a trick Jack White pulled earlier with the ‘Sea of Cowards’ album of his Dead Weather supergroup.

That album also comes with a hologram on Side A, hand-etched by artist Tristan Duke, and features an angel that appears to float in the blank area between the label and the groove.

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