As part of Gap’s new holiday campaign called ‘Play Your Stripes’, Blood Orange aka Dev Hynes has been commissioned for a tightly choreographed video set to ‘It Is What It Is’ (from his 2013 release Cupid Deluxe). Wearing a striped shirt in front of a striped backdrop, Hynes dances around in what has become his trademark dance style. The stripes on his shirt light up as if they were part of a keyboard – and everyone can play along thanks to an interactive webcam game on GAP’s website. Just throw on a striped shirt and you’re in the game.