Louboutin Rouge is Christian Louboutin’s first venture into cosmetics, resulting in a $50 nail polish that will match the red soles of his patented heels. Avant-garde filmmaker David Lynch was commissioned for the commercial, and boy is it weird.

The nail polish retails at $50 online and at Saks Fifth Avenue. It will be available at Neiman Marcus, Bergdorf Goodman, Nordstrom, and Sephora.