The concept of ‘Winter’ has different meanings in different places. In Los Angeles, for example, it’s a few months of slightly colder temperatures that sometimes have you searching for a jacket in the back of your closet. In Canada, on the other hand, it requires a wardrobe existing of layers of layers. ‘Winter Is Coming’ can either mean a pleasant hiatus from perpetual heat or a struggle against the unrelenting natural elements and with it the anguish that defines your very existence. The second meaning is one that Canadian clothing brand Moose Knuckle knows best – the label sells high quality winter outerwear – and it’s something they illustrate in their latest web ad, ‘Winter Is Coming’.

Creative agency Cundari and director Natalie Rae Robison of Sons and Daughters have made a 60 second vid that portrays a successful first date in a cold climate – where layers are required to keep you warm enough to get home to the person you want to have sex with. But when there’s so many layers of tops, tights and long underwear to remove, Winter might be the only thing that comes.