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BRAND ACTIVATION IN FESTIVALS

BRAND ACTIVATION IN FESTIVALS

It’s no secret that brand activation is made thanks to innovation and creative concepts and that’s what is happening in international festival today. Festivals are locations where music, culture, gastronomy, art, fashion and technology are mixed to give birth of

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MUSEUMNACHT 2015, A CURATED ROUTE BY BLEND

MUSEUMNACHT 2015, A CURATED ROUTE BY BLEND

It’s almost time for the annual Museumnacht (Museum Night)! On Saturday the 7th of November a whole bunch of Amsterdam-based museums are open from 7PM until 2AM. Culture lovers can be delighted by live music, dance, performances, film, special tours and food & drinks.

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Magnetron Music kicks off its ten-year anniversary with a club tour

Magnetron Music kicks off its ten-year anniversary with a club tour

Dutch label Magnetron Music has been around for 10 years now and that’s a good opportunity to celebrate with a club tour that starts in their hometown. During the first stop of their ‘MagnetronMusic 10 Years, Now We’re Talking’ the label will

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Graphic designer Pablo Benito illustrates the best clubs around the world

Graphic designer Pablo Benito illustrates the best clubs around the world

Every large city that respects itself has one of those clubs you get told you have to visit. To counterbalance the hazy nights you have spent there and the memories that might be misty, Barcelona based graphic designer Pablo Benito

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Blend Selects: Museumnacht

Blend Selects: Museumnacht

For the 15th time the museums of Amsterdam will open up their doors with special activities and exhibitions for the annual Museumnacht on the 1st of November. From 19.00 to 02.00 art lovers and culture fanatics are invited to make

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SEE YOU IN VALHALLA

SEE YOU IN VALHALLA

As 2015 is coming to an end, we start looking back at the year and thinking about most memorable moments. And if you’re a festival-goer like most of us, you’ll think back to those hot summer days filled with dance,

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NOORDERZON FESTIVAL IN GRONINGEN!

NOORDERZON FESTIVAL IN GRONINGEN!

Don’t miss the opportunity to go to the Noorderzon festival this summer! It will be taking place from the 20th to the 30th of August. But what is this festival about? Noorderzon Performing Arts Festival will take place in the

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DELI gives personalized travel suggestions based on a little Buzzfeed-like quiz

DELI gives personalized travel suggestions based on a little Buzzfeed-like quiz

There are many travel guides around online that try to capitalize on the tourist market. Some of those services are handy and beautifully designed, but lots of them consist of heaps of irrelevant information that you have to dig through

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Photographer Vicky Moon captures the nighttime with ‘Expired L.A.’

Photographer Vicky Moon captures the nighttime with ‘Expired L.A.’

Expired L.A. is an ongoing series of photographer Vicky Moon‘s exploration of Los Angeles at night. On her pink scooter and a camera with expired 4×5 film, she roams the streets of L.A. to capture the neon lights of liquor stores,

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Pinar & Viola – Lick my Nikes

Pinar & Viola – Lick my Nikes

For their latest performance, Dutch artist duo Pinar & Viola headed to a gabber exhibition (Gabber Expo) to dominate a trainer fetishist. The duo slipped into their AirMax’s and forced a sneakerslave to sniff, lick & worship their trainers &

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