Brussels based photographer Jeffrey Vanhoutte and director André (Nicolas Vantomme) have created a stunning project consisting of a photo series and film that features an acrobatic dancer’s elegant movements that seem frozen in time. Expressive bursts of white powder go up in the air while the dancer gracefully and fluidly moves. Created for Friesland Campina Kievit, a Dutch company that makes all sorts of creamers, the team used high-speed cameras to capture the slow-motion footage and photos of the clouds of powder left behind by professional dancer Noi Pakon. The film was shot on a Phantom Miro at 1500 frames per second, while the pictures were taken with a phase one camera featuring a Credo 60 back, able to reach 60 million pixels and Broncolor flashes at 1/6.000 sec speed. Watch the advertising campaign and a making-of below.

“The client requested to have a new – teasing / disruptive – approach in a conventional market,” Jeffrey Vanhoutte told Bored Panda. “This was the ultimate idea to capture the attention on a matter that is otherwise pretty ordinary within their buyers’ market.”