Minimalism is not just about simplicity in design esthetics; it is a lifestyle. Whereas Minimalism originally started out as an art movement in the 1960s and continued as a general design esthetic in the 20th century, today’s minimalism represents so much more. It is about reducing certain aspects of life to their essence, like art, fashion, design and food. Where does this longing for minimalism come from and how is it represented in creativity and every day life? Read all about it in the new BLEND Magazine.