Fashion label Agi & Sam are known for colourful prints and bringing the tradition of tailored menswear into a new era. Their coats are seemingly ripped apart and deconstructed, fastened in a desultory manner – with Velcro. Furthermore, some of the Agi & Sam models in their runway show are seen in strange Lego masks that look like weird outgrowths. The inspiration came from their childhood as Agi Mdumulla and Sam Cotton explained: “We wanted to enjoy what we are doing, make fun and playful clothing, and here it’s almost as if the wearer can build their own clothing.

While visiting his family in Yorkshire, Agi’s mother showed him a clothing collection he designed when just aged four. Called the ‘Coolman Collection’, it inspired Mdumulla and Cotton to regress to the easily forgettable playfulness of youth. So they went researching at toy stores and their old primary schools to ask what the children wished clothing could do. This resulted in a collection with looser and more suppler silhouettes, including wide cropped trousers and oversized, drop-shoulder coats. Tailored jackets are seen inside out and the knitwear features colour-blocking in primary colours. The prints on trousers and coats are inspired by VHS covers and prescription drug packaging that had been merged and then given to kids who painted their own versions of them.

Photo: Marcus Tondo / Indigitalimages.com