Fashion, Music
02\04\2014
Written by Daan Rombaut
adidas = Pharrell Williams
As of summer 2014, collab clothing between adidas and Grammy Award winner Pharrell Williams will hit the shops.
This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products.