Fashion, Music

02\04\2014
Written by Daan Rombaut



adidas = Pharrell Williams

Pharrell Williams by Shadi Perez

As of summer 2014, collab clothing between adidas and Grammy Award winner Pharrell Williams will hit the shops.

This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products.

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