Blend magazine was launched in 2005, We created a unique entrance strategy for the Dutch market. Our idea was to create a three-dimensional magazine, which you could hear, touch, buy, walk in and even take part in. So we came up with the first pop-up store in the Netherlands: '60daysofspace'. Blend traveled across the country for more than two years, hitting the big five cities for 60 days each and immediately rushing to the next one once the period was through. 60 days of space displayed and sold products read about in the magazine and involved local innovators. The project gained positive attention in various national and international newspapers, lifestyle magazines and television.